Public Profile | Sharon & Sean

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The Etsy Entrepreneur

Chapter 1: Introduction

Thank You for Purchasing the Course! (0:44)
Introduction to the Author and Course (1:31)
Course Expectations (5:53)
My Etsy Stats (2:05)

Chapter 2: Overview of the Etsy Platform and Digital Downloads

Etsy Overview (0:57)
Why Use Etsy? (5:50)
Etsy Fees (3:42)

Chapter 3: How to Create Your Digital Downloads

Digital Downloads Overview (3:41)
Brainstorming Your Shop (6:02)
Google Docs Tutorial (for Microsoft Word files) (13:19)
Photoshop Tutorial (30:31)
Canva Tutorial for Printables (8:24)

Chapter 4: Branding and Setting Up Your Shop

Introduction to Etsy Shop (0:30)
Setting Up Your Shop (2:29)
Shop Name (1:11)
Navigating the Dashboard (3:39)
Public Profile (1:13)
Cover Photo (0:44)
Tagline (0:54)
About, Shop Members, FAQ, and Links (3:06)
Shop Policies (1:18)

Chapter 5: Setting Up Listings

Introduction to Etsy Listings (0:17)
Factors in a Great Listing & Shop (2:10)
Title & Tags Introduction (3:26)
Photos (0:39)
About / Category / Colors / Renewal / Type (1:58)
Description (2:19)
Production Partners / Section / Tags (3:53)
Adding Digital Files (3:59)
Pricing (1:44)
Sections (0:42)
Strategies to Make Listings Quckly (2:57)

Chapter 6: What is SEO and What are Keywords?

Introduction to SEO (0:28)
What is SEO? (4:13)
Factors for Etsy SEO (7:42)
250 Pages (1:53)
Long Tail vs. General Keywords (2:19)

Chapter 7: SEO - Tags, Title, & Category Optimization

Title SEO Tips (2:02)
Setting Up Your Tags (1:48)
Checking Competitor Titles and Categories (2:23)
Comparing a Top Listing vs A Lower Ranked Listing (7:12)

Chapter 8: SEO - Keyword Research

Using Etsy Search for Keyword Ideas (1:49)
Using Etsy Categories for Keyword Ideas (2:14)
Browsing Competitor Tags (1:36)
Checking Previous Stats and Adjust (1:18)
Further SEO Tips (1:51)
External SEO Tools - Google Ads: Keyword Planner (1:22)
External SEO Tools - Marmalead (2:14)

Chapter 9: Enhancing the Customer Experience

Introduction to Customer Support (0:24)
Message to Buyers for Digital Items (1:31)
Providing Amazing Customer Support (7:25)
Customer Feedback Overview (10:56)
Following Up with Positive Customers (4:01)
Responding to Negative Feedback (9:54)
Important: New ODR Policy!

Chapter 10: Sales and Promotions

Introduction to Sales and Promotions (0:13)
Creating Sales and Coupons (7:25)
Creating Promoted Listings (6:47)

Chapter 11: 4-Month Plan to Building Your 100 Listing Shop

Checklist of Things to Do for Etsy
Expanding to New Shops and Other Platforms (10:59)

BONUS: Social Media Marketing Tutorial (Content from "Blog Launch Profit" Course)

Introduction to Social Media Strategies (0:26)
Facebook Tips (5:26)
Instagram Tips (9:18)
Twitter Tips (2:24)
Pinterest Tips (6:15)
Scheduling Posts with Hootsuite (1:18)

BONUS: Recommended Fonts and Tips for Fonts

Fonts - Tips, Sites to Use, and Recommended Fonts

BONUS: Interviews with Top Etsy Sellers

Introduction to Interviews with Top Etsy Sellers (0:25)
Interview with Annie Wang, Founder of LycheeDesigns (15:44)
Interview with Arianna O'Dell, Founder of IdeasByArianna and Airlink Marketing (18:56)

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